Holista CollTech Limited ("Holista") is pleased to announce that it has entered into a joint-venture partnership with Nadja Foods LLC (“Nadja Foods”) – headed by celebrity food expert, Nadja Piatka – to promote its low-GI reducer for white bread and baked products for North America.

Holista and Nadja Foods have formed a 51-49 joint venture, Holista Foods (“Holista Foods”). Nadja Piatka – a former guest on the Oprah Winfrey show and baked goods supplier to major food chains such as McDonald’s and Subway – will assume the post of CEO at Holista Foods with Dr. Rajen Manicka taking up a board seat.

Founded in 1992, Nadja Foods is a leading healthy food supplier for food chains and retail stores under private-label and branded products. Its customers have included McDonald’s Canada and Subway Restaurants in the U.S. and Canada. Its Cranberry Orange fat-reduced muffin has been a McDonald’s Canada menu mainstay for more than 20 years.